In the competitive automotive industry, success is no longer defined just by how many cars you sell, but by how effectively you manage your customer relationships across the entire sales journey. This is where VinSolutions CRM stands out as a market-leading platform built specifically for automotive dealerships. Designed to streamline operations, increase sales, and boost customer satisfaction, VinSolutions CRM is more than just a CRM—it’s a complete dealership growth engine.
Whether you’re running a single location or a multi-rooftop group, VinSolutions offers robust tools to help you sell smarter, market more effectively, and deliver exceptional customer experiences.
What Is VinSolutions CRM?
VinSolutions CRM is a cloud-based customer relationship management system tailored for automotive dealerships. It brings together customer data, marketing automation, inventory insights, and communication tools into a single platform to help dealerships:
- Convert more leads into buyers
- Personalize customer communications
- Track interactions across departments
- Deliver seamless customer experiences
As part of the Cox Automotive family, VinSolutions integrates easily with other Cox tools like Dealer.com, vAuto, Xtime, and Autotrader, allowing dealerships to build a connected retail ecosystem.
Key Features of VinSolutions CRM
1. Customer Dashboard
VinSolutions’ Customer Dashboard offers a 360-degree view of every customer. This includes:
- Full contact history (calls, texts, emails, visits)
- Deal preferences and behavior
- Trade-in info, credit score, and lead source
- Customizable notes and follow-up reminders
Salespeople can easily access a customer’s full profile and engagement history, ensuring no opportunity is missed.
2. Desking and Deal Management
Close deals faster with VinSolutions Desking, which allows you to:
- Build accurate deal structures in real-time
- Present multiple payment options (finance, lease, cash)
- Include OEM incentives and trade-in values
- Create deal comparisons for customers
This helps increase transparency and shorten the negotiation cycle, giving customers confidence in their buying decisions.
3. Connect Automotive Intelligence
Connect Automotive Intelligence is VinSolutions’ proprietary AI tool that uses predictive analytics to:
- Identify high-intent leads
- Alert sales reps when customers are back in market
- Recommend optimal follow-up times and messages
- Score leads based on activity and engagement
This empowers your team to work smarter, not harder, focusing on the right customers at the right time.
4. Marketing Automation
VinSolutions CRM includes automated marketing tools that deliver personalized, timely, and relevant content to each customer.
- Email campaigns based on vehicle interest or life cycle stage
- Automated appointment reminders and follow-ups
- Behavior-triggered marketing messages
- Integration with Dealer.com websites and inventory
These tools help dealerships increase engagement, reduce missed opportunities, and drive conversions.
5. Mobile CRM Access
With the VinSolutions Connect Mobile App, your team can stay connected from anywhere.
- Manage leads and contacts on the go
- Scan driver’s licenses to auto-fill customer records
- Receive push notifications for follow-ups
- Make calls and send texts directly from the app
This mobility ensures your team remains productive and responsive—even when away from the dealership.
6. Service Integration
VinSolutions integrates with fixed operations tools like Xtime, so your service team can:
- View CRM customer data during service visits
- Create upsell opportunities based on vehicle history
- Schedule service follow-ups and reminders
- Increase retention through coordinated service communications
This end-to-end integration helps create a lifecycle relationship with each customer, not just a one-time sale.
Benefits of Using VinSolutions CRM
✅ Streamlined Sales Process
From lead capture to final signature, VinSolutions helps sales teams move customers through the funnel quickly and efficiently.
✅ Improved Team Collaboration
Sales, service, BDC, and management all work from the same system, ensuring consistent communication and eliminating data silos.
✅ Better Lead Management
Track every lead from any source, whether it’s from your website, a third-party marketplace, or an in-store visit. No more lost opportunities.
✅ Personalized Customer Experience
Using AI and detailed customer profiles, VinSolutions enables truly one-to-one customer engagement, increasing satisfaction and loyalty.
✅ Increased Retention
Marketing automation and service integration allow you to maintain ongoing relationships and bring customers back for service, trade-ins, and repeat purchases.
Who Should Use VinSolutions CRM?
VinSolutions CRM is ideal for:
- Franchise dealerships
- Independent dealers
- Multi-location dealer groups
- Sales and BDC teams
- Service managers and GMs
Whether you’re selling new vehicles, used cars, or managing a service-driven business, VinSolutions CRM offers the tools to optimize operations and grow profitably.
VinSolutions CRM Integrations
As part of Cox Automotive, VinSolutions integrates easily with:
- Dealer.com websites for seamless digital retailing
- vAuto for inventory insights and appraisals
- Xtime for service scheduling and marketing
- Autotrader & Kelley Blue Book for lead generation
- Reynolds & Reynolds, CDK, and other DMS providers
This ecosystem allows you to connect every part of your business, creating a consistent customer experience from online to in-store.
VinSolutions CRM Pricing
VinSolutions CRM pricing is customized based on dealership size, feature requirements, and integrations. While exact figures aren’t published publicly, dealerships can expect competitive pricing with the ability to scale as business needs evolve.
You can request a personalized quote or schedule a demo directly from the VinSolutions website.
Training and Support
VinSolutions provides:
- Comprehensive onboarding and staff training
- 24/7 customer support and live chat
- Access to training videos, webinars, and help docs
- Strategic account management and consulting services
This ensures your dealership can fully utilize the platform and see a clear return on investment.
Real-World Results from VinSolutions CRM
Dealerships using VinSolutions CRM have reported:
- 25–40% increase in lead-to-sale conversion rates
- Higher CSI (Customer Satisfaction Index) scores
- Reduced response times and faster follow-ups
- Increased service appointment retention
- Greater sales team productivity and accountability
The platform empowers dealerships to build lasting customer relationships, not just close deals.
Conclusion
In today’s fast-paced, digitally driven automotive market, dealerships must go beyond just selling cars—they must build trust, provide personalized experiences, and engage customers throughout the entire vehicle ownership lifecycle.
VinSolutions CRM is built specifically for this mission. With cutting-edge features, smart automation, and deep industry integration, it gives dealerships the power to connect with customers, streamline operations, and drive sustainable growth.
If you’re ready to elevate your dealership’s performance and turn every lead into a lifetime customer, VinSolutions CRM is the solution you’ve been waiting for.